Details matter. Details drive performance and perfection, which is what we strive for at Giro. After being founded more than three decades ago by Jim Gentes, our company has dedicated itself to the product, while always committing to serve enthusiast riders. Whether it’s arguing for weeks about an opening price point of a helmet, to the specific fit and fabric of our t-shirts, Giro is a brand that sweats the small stuff. Our commitment to the details is what sets our brand apart. Riding is much more than just a hobby to us, and we know our customers see it as much more too. Giro strives to provide the best attention to detail, thereby providing the best possible product to our customers. Our equipment will help you climb over that next hill easier, and it’s because you keep climbing that we do what we do. We’ll stop when you stop.